Educating retailers with compelling, thought leading content.
Price Optimization for Retailers
Pricing strategy has always been an important consideration for successful retailers; however, recent advances in the science and heuristics that drive price optimization are delivering significant benefit to sellers of fast-moving retail goods. This paper examines the emergence of price optimization, explores its relationship to retail goods, suggests best- practices, and highlights the challenges organizations typically face during adoption of a price optimization program.

Achieving Pricing Excellence with
Science-Based Segmentation

Science-based segmentation utilizes intense data analysis and statistical methods to group customers into “significantly similar” buckets. The object is to create segment optimized pricing given particular buying behaviors of that segment.

Understanding Willingness-to-pay
in Business-to-Business Marketing

This paper explains the concept of “Willingness-to-Pay and how B2B companies can put it into practice to strengthen competitive advantage and increase profitability.

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