OPRE Consulting

OPRE Consulting, Inc. is the first price optimization consulting firm in the country.  OPRE enables companies to achieve pricing excellence in whatever environment they compete.

OPRE delivers strategic and tactical pricing intelligence that lets companies balance profitability, market share, and customer loyalty. With the aid of science-based software from our established partners in price optimization, OPRE aims to raise the bar in pricing for the manufacturing, distribution and retail industries.




Learn about the management team that gives proper guidance with the goal of raising the bar in pricing for the manufacturing, distribution and retail industries.

JC Mercado

JC Mercado is an experienced executive with over 18 years in IT leadership positions.  He set up OPRE Consulting in August 2011.  He is also the Chairman of Cartridge World Premier, Inc. which operates Cartridge World branches in the Philippines.

Prior to these positions, he was President of iVerify, an advertisement and song identification company, and CIO of Ramcar Food Group which operates KFC and Mister Donut stores and commissaries in the country.  JC also set up eCode, Inc., a BPO company offering medical billing services to US healthcare providers and served as its Managing Director.  He also held Operations Research, IT, and Logistics positions in Toyota Pasong Tamo, Toyota Tsusho, SkyCable and Procter & Gamble.

JC served as President of the Operations Research Society of the Philippines from 2001-2002 and was a consultant of the Committee on OR for Public Service (ORSP-Corps), a group offering OR consultancy services for Philippine government agencies.  He was also a full-time Instructor at the Ateneo de Manila University teaching various Operations Research and Mathematics subjects.


Elise del Rosario
Board Director

Elise del Rosario is immediate past President of the International Federation of Operational Research Societies. She was elected for the period 2001-2003 as IFORS Vice President-at-large and in 2007-2009 took on the  IFORS Presidency as its second Asian and first woman President.

She was first employed as OR analyst at the San Miguel Corporation (SMC). With her as its Manager, the OR Department of SMC garnered the 1992 Operations Research Society of America (ORSA) Prize for outstanding and ongoing use of Operations Research in organizational decision-making. It was during her SMC years that she spearheaded the formation of the Operations Research Society of the Philippines for which she chaired all four international OR conferences so far held in Manila, apart from serving as its President twice.

Upon retirement from the San Miguel Corporation as Vice President in charge of Operations Research, Elise has since gone into full-time consulting – a large part of it, in pro-bono work with the Philippine government, in her capacity as Chairperson of Operations Research Society of the Philippines Committee on OR for Public Service (ORSP Corps).


Alex Macapagal
Board Director

Alex Macapagal has over 18 years experience in the fields of sales, retail management, balance sheet management and investment banking.  He is currently President of Melandrex Holdings and Toyota Global City, and is concurrently Executive Vice President and Chief Financial Officer of Toyota Pasong Tamo.
Prior to his present stint at Toyota, Alex worked for 15 years in one of the country's largest universal banks where he worked his way to head its investment banking group, and eventually the bank's Treasurer.  As Treasurer, he managed a porfolio of over P200 Billion in assets.  As head of investment banking, he help raised more than P200 Billion in debt and equity secutiries for various clients in the public and private sectors.  During his stint in the bank, he also served as the bank's Director nominee in various companies involved in mass transit, financial services and hotel and resort management. 


Vicente Reventar
Senior Consultant

Mr. Vicente P. Reventar III is the current Chair of the Quantitative Methods and Information Technology Department at the John Gokongwei School of Management, Ateneo de Manila University.

He is also an independent OR consultant specializing in the application of optimization and simulation methods in manufacturing and finance.

He currently teaches System Dynamics modeling and Simulation/Management Games at the Ateneo.


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  Freemont Arcade        
11 Shaw Boulevard,  Pasig City Philippines